cFares apparently is the only online travel site to allow access to less expensive wholesale discount prices, traditionally only available through specialty travel agencies that concentrate in discounted consolidator airfares.
Travelers can pick a specific flight and then set up a persistent search for a fare that they are willing to pay. cFares can do a persistent search that will seek out that fare and can hold it for 24 hours before one chooses to pay. Since air fares typically fluctuate several times during the day, cFares will snag the flight fare on the downturn. Also, unlike other online sites like Priceline, cFares doesn’t sell “blind buys,” where a traveler doesn’t know the flight details until after they have spent the money and bought the ticket.

cFares’ airline partners offer consumers dynamic rebates at the point-of-sale. These one-of-a-kind fare rebates are not available anywhere else in the market.