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This is the kind of stuff that gives the pharma industry a bad name. I’ve long had a problem with some of those on the marketing side who see

Congress questions Jarvik’s Lipitor lip service, credentials as part of celebrity-pitch probe - International
Herald Tribune:

I think the pharma industry needs to think about the “ethical” part of the name ethical pharmaceuticals, a term that isn’t used much anymore (maybe for good reason). I personally feel too many large pharma marketing departments are run by “soap and toothpaste” marketers who don’t understand (or don’t want to understand) the impact of what they are putting out there in terms of advertisements.

I feel there is too much emphasis on stretching the envelope of what is permissible and try to see what they can get away with and not enough focus on the perception of the drug industry in the eyes of the person on the street.

Email Ed Vawter

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