Pfizer to Cut 2,200 Marketing Jobs
Well, now this is interesting. It seems Pfizer is now cutting 2,200 jobs in its sales and marketing and that this only a first step.
Pfizer Cuts Could Change Drug Business - Forbes.com:
It will be interesting to see if other large pharmaceutical companies follow suit.
I personally think it is about time. The number of “detail men” has increased dramatically in the last decade and there is now 1 drug sales rep for every nine doctors. I think this will become a trend with other large pharma companies cutting back also. I’m not sure how this plays out with the ideas of cutting direct to consumer advertising for the first two years of a drugs launch. I also have envision large pharma becoming more of a marketing entity than a research and development company but if there is dramatic down-sizing in the marketing area then this may not happen.
Still, the most interesting aspect to me will be if other large pharmaceutical companies follow suit.
Technorati Tags: drug marketing
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