Online Pharmaceutical Spending to Reach $1.3 Billion by 2008
A recent eMarketer report states that spending on pharmaceuticals online will increase to over 1.3 billion by 2008, just over two years from now.
eMarketer.com - Pharmaceutical Spending Expected to Reach $1.3 Billion:
This is interesting since overall Internet advertising actually dropped in 2005. This is supposedly a move from direct to consumers television and radio ads to a so called “direct to patient” ads. Now, I’ve not come across this terms before and I’m not sure I agree with it. It really doesn’t differentiate from direct-to-consumer advertising.
I really wonder if this is a true trend and if so, what does it mean. I also wonder what this will mean for trying to enforce pharmaceutical advertising rules in the FDA. How do you track down these ads online to make sure they are not misleading. Is this really a way to try to make an end run around the scrutiny that comes with print, radio or TV ads? It will be interesting to keep an eye out for future developments and to see if these predictions come true.
Technorati Tags: pharma stats, pharma ads
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